OBOPAY: BharatRohan collaborates with Obopay and Mastercard to incentivize 2 lakh farmers to use drone-based crop monitoring services

GURUGRAM, India , Nov. 28, 2024 /PRNewswire/ -- BharatRohan, a pioneer in precision agriculture, has launched the BharatRohan Pragati card in collaboration with Obopay and Mastercard to empower Indian farmers with a specialized multi wallet instrument that has both open loop and close loop capabilities. Designed to meet the unique needs of the Indian agricultural sector, this card enables access to targeted credit for farmers, streamlined purchases for essential inputs, seamless digital payments in offline areas, and incentives on the use of advanced technologies like drones for sustainable farming practices. Through this collaboration, BharatRohan is also exploring joining Mastercard Community Pass digital platform to enable offtake solutions for the farmers, with the proceeds from such produce sale getting directly credited to the BharatRohan Pragati card. This will also enable access to supply chain financing solution for offtake transactions via the platform. The Pragati card has an underlying prepaid wallet that enables farmers to transact seamlessly at any merchant outlet (physical or digital) that accepts Mastercard payments. The card will allow farmers to purchase essential agricultural inputs like seeds, biological inputs, fertilizers, pesticides, and services like drone-based crop monitoring and spraying all through a secure and easy-to-use platform. Through a straightforward, KYC-verified onboarding process, farmers will also have an option in future to gain access to season-specific loans ranging from INR 5,000 to INR 50,000, providing crucial funds for each stage of their crop cycle (subject to underwriting norms of the lender). "BharatRohan is committed to promoting sustainable agriculture," says Amandeep Panwar , CEO & Co-founder of BharatRohan. "Our Pragati card will reward farmers for adopting eco-conscious practices like Integrated Crop Management and using our CropAssure ® service, which uses drones to monitor crops, providing insights that help farmers make data-driven decisions for sustainable farm management. By reducing chemical use, utilizing bio-fertilizers, and taking other sustainable actions, farmers will be able to earn redeemable points for future input costs, further encouraging sustainable practices." Transparency in financial transactions is another cornerstone of the BharatRohan Pragati card. Lenders will be able to control loan utilization for identified purposes, streamlining the underwriting process and building lender confidence. By offering this transparency, BharatRohan aims to simplify access to credit, allowing farmers to secure necessary funds faster while reducing risks for financial institutions. This feature supports BharatRohan's broader goal of enhancing credit access for farmers by enabling a clear, traceable record of funds used for specific agricultural activities.