Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case Optimizely, the leading digital experience platform (DXP) provider, unveiled AI agents for key marketing functions-ranging from content generation and campaign creation to project management and experimentation summary-at Opticon San Antonio. The AI [...]
Optimizely is a New York-based experimentation platform that provides solutions such as A/B testing and customer experience optimization for businesses.