Source: The Business of Fashion

PUMA: Puma Is Bringing AI-Generated Design to the Football Pitch

The sports brand is letting Manchester City fans create their own designs for the team's uniform - no drawing skills needed - with one design to become the club's third kit for the 2026 season.

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Annual Revenue
$5.0-10B
Employees
10-50K
Arne Freundt's photo - Chairman & CEO of PUMA

Chairman & CEO

Arne Freundt

CEO Approval Rating

80/100

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