Integral Ad Science, the global media measurement and optimisation platform, announced the expansion of its partnership with Reddit, a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit. With IAS's [...] The post IAS expands partnership with Reddit to enhance measurement capabilities for global advertisers appeared first on MediaBrief.
Reddit is a California-based community-driven social media platform that enables users to share stories, links and images on topics such as entertainment, sports and music.