SAS: SAS Unveils New Inclusive and Sustainable Crew Uniforms, Blending Tradition with Modern Design

SAS is unveiling a new set of crew uniforms for its 9,000 employees, blending the essence of Scandinavian tradition with a fresh, forward-thinking design. For nearly eight decades, the airline's uniforms have been a reflection of its trusted identity as a Scandinavian carrier. With a diverse and expanding crew and customer base, the new uniforms emphasize functionality, innovation, and the airline's deep-rooted heritage, symbolizing both SAS's transformation and its future aspirations.