Yahoo: Narrative I/O Launches New Partnership with Yahoo DSP, Empowering First-Party Data Activation and Accelerating Data Monetization

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Narrative I/O, the leader in data collaboration, is proud to announce a new partnership with Yahoo DSP. This innovative addition to Narrative's platform enables advertisers to activate their own first-party data and data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP) from the very start. Through this integration businesses can seamlessly match their data with Yahoo ConnectID and leverage them for omnichannel campaigns in the Yahoo DSP in a privacy-centric way.Empowering Data Activation and MonetizationIn partnership with Yahoo DSP, we are revolutionizing how users and data providers ...O Launches New Partnership with Yahoo DSP, Empowering First-Party Data Activation and Accelerating Data Monetization>Full story available on Benzinga.com