ZoomInfo: Reltio Announces Integration with ZoomInfo to Enrich Customer Data, Boost Sales and Marketing Effectiveness, and Drive Revenue Growth

Reltio makes that possible by introducing Reltio Enrichment with ZoomInfo, which quickly and easily enriches customer data so companies can make sales and marketing decisions based on the most up-to-date insights. Integrating Reltio's cloud-native data unification platform with ZoomInfo's B2B data provides sales and marketing teams with a wealth of high-integrity, up-to-the-minute insights about customers and their relevant contacts--including 200+ unique company data attributes and critical contact information such as direct phone numbers, emails, management level, and job function. Reltio Enrichment With ZoomInfo includes these essential features: Customer data governance: Allows users to discover matching records from ZoomInfo and automatically merge the best-matched record with the customer profile. Hierarchies and relationships: ZoomInfo's parent/child company hierarchies can be brought in or constructed automatically during enrichment to view customers within their corporate structures. Up-to-date contact data: ZoomInfo supports B2B businesses with comprehensive data - job titles, roles, email addresses, phone numbers, and more - a useful resource for sales, marketing, and other customer-facing teams. AI-driven innovation: Leverages Reltio Data Cloud's pioneering GenAI and LLM for data unification; offers a GenAI-powered conversational assistant; uses horizontal pretrained ML models for entity resolution with semantic understanding. Both Reltio Multidomain MDM and Reltio Customer 360?? can be preconfigured for ZoomInfo organization and contact enrichment. Users no longer need to first define their base data model, matching algorithm, or integration APIs since they are configured out of the box. Reltio also provides a low-code/no-code editor if additional customization for the integration is required.