Pageflex Blog Five Ways To Elevate Your Localized Brand Management

  Brand managers know it intuitively, major brands do better in awareness, preference, and sales growth when they activate their brand management at the local level. More than 60% of the top-level brands say they are investing heavily in local marketing tactics and industry leaders are 5x more likely to have dedicated local marketing support than their contemporaries. That blend of global voice and local presence is impressively powerful. But it can also be challenging, time-consuming and expensive to achieve — especially if brand stewards and local marketing users aren’t always on the same page.Based on our work with hundreds of Pageflex brands, we've outlined five key ways to help you maximize your local brand management and address the frustrations of local marketers before they get out of control.