Pageflex Blog How Digital Asset Management Leads to a Better Customer Experience

Most enterprises have felt the pressure mounting for years, and in 2018, 89% of organizations say they know transforming their customer experience is critical to their survival. However, there is still a lot of confusion among companies about what exactly customer experience means.When marketing experts talk about improving a brand’s customer experience, they’re talking about a deeper and more holistic brand overhaul than just making sure your customer service reps are prompt about responding to customer complaints on Twitter. However, when you look at many brands’ attempts to improve their customer experience, their improvements are often superficial and seem improvised, rather than part of a planned strategy. As a result, many of these customer experience transformations fail to live up to expectations.To substantially improve your brand’s customer experience, you need to have a plan. And for enterprises, with huge numbers of employees scattered around the country or around the world, one of the keys to providing a great customer experience is consistency.