Three practical areas where marketing can take the lead for making a difference in sales revenue growth attainment…
Do your marketing operations have what it takes to drive sales goals and effectively support revenue growth? The ongoing effort to produce new business results month over month, quarter over quarter, year over year is not for the meek of heart. Converting marketing spend to sales revenue and market growth provides the lifeblood to a company’s performance. Savvy marketing operations understand that effectively scaling growth-based business results is the dominant priority in their role as marketers and a vital measure of marketing's function.
The following are three practical areas where your marketing operations can take the driver’s seat for making a difference in sales revenue growth attainment…