Press Release: Palace Resorts : Palace Resorts Selects Amperity to Fuel First-Party Data Strategy

SEATTLE--(BUSINESS WIRE)-- #AdTech--Palace Resorts, an all-inclusive vacation provider with properties in Mexico and Jamaica, announced it selected Amperity, the leading enterprise customer data platform (CDP) for consumer brands, to integrate its first-party data strategy to enhance end-to-end guest experiences. Through Amperity's 360-degree view of the customer, Palace Resorts can now effectively unify, manage, and activate data from digital channels and offline transactions to deliver personalized gue