Paladin Blog 5 Digital Marketing Trends That are Making Waves

As we enter the fourth quarter of 2018, many digital marketers are thinking about industry trends as they plan their campaigns for the upcoming holiday season. In this fast-paced business, trends often develop quickly. Staying on top of new digital marketing opportunities can help companies increase awareness of their brands, drive sales and maintain a strong relationship with their customers. Consumer behavior and preferences, new technologies and the ongoing evolution of digital marketing platforms all play a part in influencing marketing decisions. With that in mind, here are five marketing trends to watch. Sponsored User-Generated Video Social influencer campaigns are hardly new. But this form of user-generated content (UGC) is proving to have staying power - and new developments in the social media space, like the launch of Instagram's IGTV, are making it more relevant than ever. According to eMarketer there were more than 1.5 million sponsored posts on Instagram...The post 5 Digital Marketing Trends That are Making Waves appeared first on Paladin Staffing.