Paladin Blog Big Data and Marketing

Last December, Netflix made the news for doing something that's increasingly common among businesses: using customer data for marketing. The streaming video company used its Twitter account to post a message about 53 individual users who, according to Netflix's data, watch the same romantic comedy every day. According to eMarketer, big data has become a top priority for brands. Citing a survey of advertising and marketing professionals, eMarketer reports that 59 percent of agencies and 55 percent of brands say big data will be an important focus this year. Extracting valuable insights from customer data allows marketers to create more relevant and engaging messaging. Companies like Netflix and Amazon use customer data to deliver personalized content and product recommendations on their apps and sites. So brands of all kinds and sizes are now able to harness the power of previously untapped data sets. The Value of Relevance in Advertising Netflix's...The post Big Data and Marketing appeared first on Paladin Staffing.