Paladin Blog Revamping Your Personal Brand

Creative professionals are well-versed in the art and science of branding. When it comes to developing a personal brand, though, things can get a little sticky. Having a strong sense of who you are and what you represent — not to mention how to convey these important traits to potential employers — can be a struggle, even for career marketers. At the same time, having an impressive personal brand is absolutely critical. One European research study found that personal branding is “one of the essential human activities for maintaining sustainable work and employment.” One of its main objective is to make you appear “valuable, reliable, or desirable,” but as the study’s authors point out, a personal brand also needs “maintenance, persistent reassessment, and monitoring.” With all of this in mind, follow these three strategies for enhancing your professional image by revamping your personal brand. Refine Your Website Whether you have… The post Revamping Your Personal Brand appeared first on Paladin Staffing.