Panoply Blog The Power of Data: How SMBs Can Thrive by Leveraging Data as an Asset

The Power of Data: How SMBs Can Thrive by Leveraging Data as an Asset While data used to be a byproduct of doing business, it’s become a valuable asset that can transform small-to-medium businesses (SMBs) and help them grow customers and stay ahead of the competition. Despite the perception that data analytics is reserved for enterprise-level companies with extensive resources, SMBs stand to gain tremendously by harnessing the power of their data. In this blog, we'll explore why data is essential for your SMB and how you can leverage it to drive growth, acquire and retain customers, establish market leadership, and stay ahead of the competition.