Partnerize Blog Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS

Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click models and incorporate MTA, and EMV. By recognizing the full role affiliate partners play in the customer journey, marketers can make smarter budget decisions-and ensure their affiliate program gets the credit it deserves.The post Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS appeared first on Partnerize.