Passby Blog 2024 Retail Holiday Shopping Season So Far – Report

As the 2024 holiday season nears its finale, our in-store foot traffic analysis reveals a nuanced consumer landscape. While early December started off with double-digit year-over-year declines in store visits, the gap narrowed as the holidays approached, suggesting that shoppers are gravitating towards more intentional, last-minute gifting choices. Across categories and brands, we see patterns that highlight consumers’ desire for simpler, more meaningful experiences, as well as the resilience of certain retailers. Based on this data, retailers can expect a later rush for last-minute gifts as consumers have shown less of an eagerness to shop in stores on traditional holiday…