Passby Blog Black Friday 2024 - Full Report On Physical Store Visits & Category Performance

Black Friday Store Visits Dip Slightly: A -1.85% YoY Decline Black Friday store visits dipped slightly by -1.85% YoY, reflecting shifts in shopping habits as consumers embraced early discounts and online options. Physical retail remains key, with extended sales spreading traffic across the season. This report contains a full breakdown of Black Friday store performance across the US. Our model combines over 15 datasets including ground truth to accurately measure store visits to retail stores. Summary of this report: • Overall Visits Decline: Black Friday store visits fell 1.85% YoY, reflecting economic pressures and e-commerce competition. • Essentials Hold Steady:...