Passby Blog Understanding Points of Interest: Definitions, Examples, & Data Collection

Points of Interest (POI) are the starting point for analyzing a location. Businesses and retailers rely on location data analysis to discover new business locations, adjust store hours, manage inventory, and understand competitors. Through the strategic analysis of POI data, companies can gain a more comprehensive picture of consumer behaviors and patterns, thereby enhancing their decision-making processes. What makes POI data so invaluable is its ability to reveal trends about how people move and interact with their environment, allowing businesses to tailor their strategies effectively. Jump to: What is a POI? Examples What is a POI database Where to find...