Passby Blog Welcome to Our Black Friday Counter

Access here → Black Friday is here, and with it comes one of the busiest shopping days of the year. At pass_by, we’re excited to introduce our live Black Friday counter—a real-time look into foot traffic across retail stores in the U.S., powered by our advanced store visits model. What Is the Black Friday Counter? Our Black Friday counter is built on near-real-time data from retail locations nationwide. Using our proprietary store visits model, we calculate foot traffic across tens of thousands of stores, giving retailers, analysts, and industry watchers an up-to-the-minute pulse on shopping trends. Think of it as…