Pathful: Venture-backed Mobify buys machine learning platform Pathful

Mobify, which earlier this year raised $10 million in funding, has acquired Pathful, a Vancouver-based provider of advanced machine learning technology for behaviour-based targeting. No financial terms were disclosed for the acquisition, the company's second since its buy of Dónde in December. Mobify, a mobile customer engagement platform, said the deal will lend insights into the needs and wants of online and retail audiences. Founded in 2007, Vancouver-based Mobify is backed by Acton Capital Partners and other investors. Pathful received funding from Foundry Group, Angel List, Drummond Road Capital and G2T3V.