The health and wellness industry is one of the fastest-growing e-commerce sectors, driven by a rising consumer focus on personal health and well-being and preventative care. As more people prioritize nutrition, supplements, fitness, and self-care, they increasingly turn to online platforms for convenient access to these products. As these ecommerce brands expand, having the right fulfillment partner and processes in place is essential to ensure seamless, efficient logistics that meet customer demands. Wellness brands should choose a 3PL provider with industry expertise, flexible technology integration, robust reporting, subscription management capabilities, regulatory compliance knowledge, multi-facility options with locations close to customers and scalable solutions to support growth.