PCWorld: Curry's PC World launches campaign starring Bill Bailey | Mobile Marketing Magazine

Electrical retailer Curry's PC World has launched an ad campaign starring comedian Bill Bailey, as he puts its 'new term' laptops to the test. The campaign is compromised of a TV advert, YouTube exclusive, and two Video-on-Demand ads, which dramatise the lengths Currys PC World goes to in order to offer the best possible tech to meet its customers' needs. The adverts were developed and produced by AMV BBDO and the Currys PC World's team, alongside media partners Spark Foundry . The first advert will air tonight on channel E4, where Bill Bailey and real Curry's PC World colleague expert Natasha Vora put the HP Pavilion laptop to the test. The retailer has timed the advertising...