Pebblepost Blog How Data Accuracy Impacts Marketing Performance

When it comes to marketing programs, an adage still rings true today: garbage in = garbage out.  Said another way, your programs are only as good as the data that goes into them.  Without fresh, accurate data, you can’t get a complete picture of your target customer or prospect, their activity across the Internet, offline […] The post How Data Accuracy Impacts Marketing Performance appeared first on PebblePost.