BOCA RATON, Fla.-Professional Eye Care Associates of America (PECAA), a community of independent eyecare professionals, hosted approximately 900 private practice professionals, strategic vendor partners and industry leaders at its annual meeting April 9-11, with a record number of doctors present. Held in Orlando, PECAA's 16th annual signature event included peer networking and collaboration, keynotes, education and a variety of experiences themed around the Florida backdrop, according to an announcement from PECAA. The power of storytelling took center stage, according to the group, exploring how attendees can leverage the emotional impact of storytelling to connect with and broaden their patient base.