Peet's: Peet's Coffee Removes Plant-Based Milk Following PETA and Paul McCartney Push

© Peet's CoffeePeet's Coffee will no longer charge an extra fee for plant-based milks, following pressure from animal rights group PETA and public support from Sir Paul McCartney. The announcement comes after PETA launched a national campaign urging the coffee chain to stop penalizing customers who opt for vegan milks, such as almond, oat, and pea-based varieties, instead of traditional cow's milk. Peet's currently charges at least 80 cents more for plant milks, a practice that PETA has criticized for contributing to environmental damage and animal welfare concerns, including the separation of mother cows from their calves. PETA's campaign included a social media blitz, targeted billboards near Peet's locations, and protests. The group argued that the upcharge on plant-based milks was inconsistent with Peet's stated commitment to ... more