The agricultural sector is undergoing a technological revolution driven by the growing demand for sustainability, productivity and efficiency. At the heart of this shift is electric agricultural machinery, poised to transform how farming is powered and managed. In the era of Farming 4.0, these electric machines, integrated with real-time data and automation, are set to make agriculture greener, smarter and more cost-effective. Here, Alex Raymond, European product manager at connector specialist PEI-Genesis, explores the role of connectors in advancing Farming 4.0.