Source: Retail Dive

JCPenney: J.C. Penney embraces social-first marketing with VaynerMedia hire

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

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Est. Annual Revenue
$5.0-10B
Est. Employees
50-100K
Marc Rosen's photo - CEO of JCPenney

CEO

Marc Rosen

CEO Approval Rating

47/100

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