PepperTap: A venture capitalist's perspective on the PepperTap shutdown

In their letter to YourStory, PepperTap's founders cited three factors that forced the decision to shutdown their startup: (i) too much discounting, (ii) scaling up too fast without proper processes to support operations, and (iii) high cost of maintaining supplies. I do not have an insider's perspective of PepperTap's operations, but as a founder of [...]