Percolate Blog 3 Things We Learned in 2019 About the State of Marketing

It's hard to believe that 2019 is already almost behind us, but here we are again: buttoning up our rain jackets, sipping holiday-themed lattes, and compiling year-end retrospective lists. So what did we learn about the state of marketing in 2019?Number 1: CX is KingThe number one takeaway from 2019? It's all about the customer journey.This might seem obvious - marketing has always been concerned with the customer journey. We want to know what customers are looking for, how we can best offer it, how we can convince them that our product is the right choice. But 2019 is when we saw real, widespread adoption of Customer Experience (CX)-centered marketing, a new lens for looking at the journey to purchase.Sound interesting? Continue reading "3 Things We Learned in 2019 About the State of Marketing" on the Percolate Blog.