Percolate Blog 3 Ways Marketing Inefficiency is Costing You Money

Content is the lifeblood of modern marketing, so it's no surprise that three top money-wasting marketing inefficiencies are content-related. If your marketing is currently losing money to inefficiency, chances are it's related to one or more of these: wrong content, duplicate content, or unused content.Wrong Content encompasses two main issues. The first is pretty straightforward - the content is wrong because it's incorrect. Informationally wrong content is an easy fix, though correcting it can still introduce extra headaches and expenses to your content cycle. The second issue is a little more complex - content that is not informationally, but existentially wrong.If you're doing customer experience (CX) or account-based marketing (ABM), you need a lot of content to support your strategy.Sound interesting? Continue reading "3 Ways Marketing Inefficiency is Costing You Money" on the Percolate Blog.