Percolate Blog 5 New Years Resolutions for Marketers in 2020

The champagne has been popped, the last of the holiday cookies have been eaten, and the 2010s are officially in the rear view. As we head back to the office to start the new year, most of us are resolving to do things like exercise more, eat fewer holiday cookies, and finally achieve longstanding goals. True, most resolutions don't make it to February - but here's 5 New Years resolutions for 2020 that marketers should actually keep.1: Get Serious About Your Customers' JourneyThe top lesson we learned in 2019 was that generic marketing messages based on broad audience segments have officially expired. Customers expect a personalized experience that demonstrates understanding of their pain points - and if they don't get that, they'll go elsewhere.Sound interesting? Continue reading "5 New Years Resolutions for Marketers in 2020" on the Percolate Blog.