PetSmart: JustFoodForDogs debuts in PetSmart

IRVINE, CALIF. - Fresh, human-grade pet food brand JustFoodforDogs is expanding its retail presence through a new partnership with PetSmart, making its products available in more than 900 stores nationwide. According to the brand, this retail expansion marks a significant step forward in making minimally processed, veterinarian-developed meals more accessible. As the fresh pet food category continues to grow and consumer perceptions improve, JustFoodForDogs aims to be at the forefront of this change, offering research-backed nutrition made with high-quality ingredients. JustFoodForDogs offers vet-formulated, human-grade fresh pet food. "Our PetSmart expansion's importance extends beyond access - it's about transforming the way people think about feeding their dogs," said Carey Tischler, president of JustFoodForDogs. "Today's dog parents expect real, science-driven nutrition that mirrors the standards they hold for their own food. Our PetSmart partnership makes it easier than ever to prioritize canine health with fresh, whole-food meals rooted in veterinary expertise." With this expansion, PetSmart shoppers will now have access in-store and online to a curated selection of JustFoodForDogs' most popular recipes, which are formulated by an in-house team of veterinarians and dog nutrition specialists. According to JustFoodForDogs, the addition of its fresh/frozen recipes at PetSmart strengthens the retailer's position as a category leader, offering alternatives to kibble and canned food. "We know that pet parents are looking for cleaner and healthier food options to feed their dogs the best nutrition possible," said Erika Tervelt, vice president of consumables merchandising at PetSmart. "With our partnership with JustFoodForDogs we're expanding our offerings and are proud to provide high-quality, fresh-frozen options that meet the needs of pet parents and support their pets' wellbeing." Find other articles related to pet retail trends and happenings .