As we step into 2025, the hype surrounding Artificial Intelligence (AI) that defined 2024 is starting to settle into a more pragmatic understanding of what AI actually 'is' and how it can be applied to the most common use cases, the 'low hanging fruit.' In the wake of last year’s excitement, businesses are now faced with the question: What does AI really mean for their businesses, and how can it deliver tangible value beyond the buzz?