Photon Blog How Digital Transformation Affects the CPG Industry

Digital disruption impacts every aspect of business-from communicating with your customers to reinventing business models, to creating new products or entering new markets. Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in order to truly transform their business. The drivers of digital growth have undergone a rapid and massive transformation where disruptors have created new business models based on an agile operating structure that successfully engages in a larger ecosystem by unlocking new sources of value.