Photon Blog Infographic: How Personalization Drives Superior CX

Supporting a consistent customer journey across digital channels is imperative. As a result, enterprises across the globe are accelerating their digital transformation initiatives to offer unified digital experiences. With advancements in digital technologies-such as artificial intelligence, augmented reality, virtual reality, and Internet-of-Things-and increasing demand of hyper-personalized customer experiences, personalization has become an integral part of digital commerce.