Photon Blog Infographic: The History of Digital Transformation in the CPG Industry

Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.