Pico, an Israeli startup that offers a data-driven fan marketing platform for sports-related businesses, has been acquired by Infront Sports & Media, a Swiss sports marketing company. The purchase price was not revealed. Pico, which employs 12 people, has raised $5 million in investments to date and its entire team is expected to join Infront. [...]
Pico is an Israel-based SaaS platform that provides solutions such as fan engagement, business intelligence, and digital marketing for sectors including media and sports.