Pico Blog Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league. But what happens when you take it out of the stadium, off of the field, and into the fan experience? As it turns out, it only brings positive results. Here’s how data can tie into and help enhance the digital sports fan experience.