Pico Blog Utilizing The Second Screen to Engage Your Fans

There’s nothing abnormal about second screen usage within the entertainment industry, and especially not within the sports industry. And while it might have been a nuisance in the beginning to keep the attention of viewers, it can now be used as part of an engaging marketing tactic. In fact, sports teams, leagues and broadcasters especially, should embrace the opportunities that can be found within second screen marketing strategies, as it can actually enhance not only engagement from fans, but their fan experience. As MediaPost puts it, “...Second-screen promotions represent a prime opportunity to drive engagement and action. Your brand needs to be prepared to be a part of the moment, not detract from it.” Through implementing a second screen marketing strategy and solution that doesn’t take away from the content a fan is watching but rather complements it, you can be part of both of their viewing experiences in an organic way.