The Challenge An eCommerce coffee company was experiencing stagnant sales (at approx. $20M) and increasing customer acquisition costs as a result of rising competition. The Solution PIN provided support in the following areas: Target Audience Analysis Subscribers vs Non-Subscribers We began by focusing on new, cold audience identification and activation through novel attributes producing attitudes, motivations and affinities in addition to standard demographics. We accomplished this through data enrichment and audience DNA Reporting, in addition to Principal Component Analyses (PCA) and this resulted in audiences featuring Crossfitters, DIYers, Hunters, Snow Sport Enthusiasts and more. Home Owning American Providers 31-35 year old male of American descent Married with children Owns a single family home Lives in a large metropolitan area Has some college Blue collar Republican earning $50K-$75K More likely to... Read the full article
The post Ecommerce & Attribution Case Study appeared first on PIN Business Network.
