The Challege A nationally ranked university was experiencing enrollment declines based on breaks in their internal process and amplified external market forces. With limited resources, they needed to create a focused marketing and sales strategy to put their programs on a positive enrollment trajectory. The Solution Establish accurate cost per enrollment to guide budget modeling and enrollment projections Evaluate current sales funnel to identify breaks in process that are contributing to enrollment drop-off Harness first party data across digital technologies to identify audiences and engagement patterns associated with students who have historically converted Deploy and optimize digital media & content to drive engagement for prospects throughout the different stages of the marketing/sales funnel AUDIENCE AND DEPLOYMENTBased on first and third party data insights, we generated tailored personas and deployed digital... Read the full article
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