Pinnacle Foods: Birds Eye bids farewell to Inspirations range

Birds Eye has relaunched its premium Inspirations fish range to sit under its main portfolio. The previous Inspirations variants in Recipe, Lightly Dusted and Battered Fish variants, now sit under the Captain Birds Eye brand. The decision to rebrand the Inspirations range follows research which found that the Captain Birds Eye range has "greater appeal ...This story continues at Birds Eye bids farewell to Inspirations rangeOr just read more coverage at Talking Retail