Pinsight Media: Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns

AdExchanger |Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. "It's a dilemma," said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That's why Pinsight, which helps its advertiser clients gather... Continue reading »The post Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns appeared first on AdExchanger.