ADA compliance isn't limited to physical spaces. It encompasses all public-facing entities, including websites.Web accessibility - or eAccessibility - is the inclusive practice of ensuring the format, structure, content and visuals on websites are accessible by those with physical and situational disabilities.A website with an accessible design lets everyone - with or without disabilities - experience and enjoy web-based services, content and digital products. Including assistive technology tools like screen widgets can help people with visual impairments interact with websites appropriately.Unfortunately, many brands are not prioritizing web accessibility and ADA compliance best practices, which results in a poor user experience for individuals with disabilities.
Pipitone is a Pennsylvania-based marketing agency that provides services including strategic planning, marketing automation and crisis communication for businesses.