Press Release: Pixalate : Pixalate Releases Q4 2024 Connected TV (CTV) Ad Supply Chain Trends Reports: Global CTV Open Programmatic Ad Spend Rises 10% YoY to $7.6 Billion Despite Surge in Ad Fraud (IVT) to 24%

According to Pixalate's research, global Invalid Traffic (IVT), including ad fraud, in CTV rose 41% year-over-year (from 17% to 24%); Regional IVT rates show APAC (46% IVT rate) hit the hardest, followed by LATAM (27%), North America (24%), and EMEA (18%); IIn Q4 2024, Roku devices reported the lowest global IVT rate at 15%, while Samsung Smart TVs had the highest at 31%. According to Pixalate's research, global Invalid Traffic (IVT), including ad fraud, in CTV rose 41% year-over-year (from 17% to 24%); Regional IVT rates show APAC (46% IVT rate) hit the hardest, followed by LATAM (27%), North America (24%), and EMEA (18%); IIn Q4 2024, Roku devices reported the lowest global IVT rate at 15%, while Samsung Smart TVs had the highest at 31%.