The best way to become a community-driven brand is by listening to your customers. Perhaps you could design a customer satisfaction survey that has both qualitative and quantitative questions. It's easy to visualize the quantitative data, but it's not so easy to visualize the qualitative or open-ended answers. How do you make sense of all [...]
TurnTo Networks is a New York-based software company that provides user-generated content, community Q&A and product ratings and reviews solutions for the e-commerce sector.