Product reviews are ubiquitous in online shopping today, and their power over consumers is undeniable. Over 60% of shoppers rely on reviews for unfamiliar products, and 27% turn to reviews before nearly every type of purchase. The strength of reviews lies in their ability to communicate the experiences of other buyers that highlight the product's [...]
TurnTo Networks is a New York-based software company that provides user-generated content, community Q&A and product ratings and reviews solutions for the e-commerce sector.