Product reviews hold an enormous amount of sway over consumers' purchase decisions in every stage of the buyer journey. However, to harness the greatest possible review impact on sales, it's important to collect product reviews as quickly as possible. A study published by the International Conference on Information Systems explains that reviews don't impact all [...]
TurnTo Networks is a New York-based software company that provides user-generated content, community Q&A and product ratings and reviews solutions for the e-commerce sector.