Placecast: Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

AdExchanger |Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson's programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created... Continue reading »The post Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition appeared first on AdExchanger.